Market Introduction
has launched Lingo, an over-the-counter continuous glucose monitor aimed at non-diabetic consumers interested in health and wellness, priced at $49.
Lingo targets adults not taking insulin, offering insights into glucose levels and promoting healthier habits without the need for prescriptions or insurance.
Competitive Landscape and Consumer Engagement
Abbott's Lingo enters a market with competitors like , which recently launched its own over-the-counter monitor, , for $89, both aiming at the prediabetes and health-conscious segments.
The Lingo app complements the monitor by providing real-time glucose data, health metrics, and personalized recommendations, though some skepticism exists regarding the utility and optimization of blood sugar levels.