Public Demand and Company Response
Activists rallied outside 's headquarters, urging the removal of artificial dyes and BHT from cereals, presenting petitions with over 400,000 signatures.
Kellogg asserts that over 85% of its cereal sales no longer include artificial colors, citing compliance with federal regulations and market preferences as reasons for differing formulations.
Legislative Action and Consumer Trends
's recent legislation banning specific food dyes in public school food may influence Kellogg's U.S. practices, reflecting growing public and legislative concern over food ingredients.
The company's shift towards natural colors in other markets contrasts with U.S. offerings, highlighting a potential gap between consumer preferences and Kellogg's product strategy in the U.S.