Public Demand and Health Concerns
Activists and concerned citizens rallied outside 's headquarters, demanding the removal of artificial dyes and BHT from cereals, citing health concerns and behavioral issues in children.
Amidst these protests, a former employee criticized Kellogg's Froot Loops for containing high levels of added sugars, artificial dyes, and preservatives linked to health issues, calling it the most harmful cereal on the U.S. market.
Company Response and Legislative Action
WK Kellogg Co. defended its stance, stating that over 85% of its cereal sales now contain no colors from artificial sources, emphasizing compliance with federal regulations and consumer safety.
The controversy coincides with 's recent legislation banning six food dyes in public school food, including dyes used in , signaling a growing push for reformulate products with natural ingredients.