The Rise of the "Kidult"
Jeremy Hart, a 48-year-old enthusiast, exemplifies the adult toy collector trend, driven by nostalgia and personal interests like TV shows from his youth.
The toy industry, recognizing this shift, labels these adult consumers as "kidults" and increasingly targets them with products, contributing to significant sales growth in this demographic.
Sales and Cultural Impact
reports adults can account for up to 25% of sales for its brands, highlighting the financial impact of this trend on major toy companies.
The accelerated adult toy purchases, with over $7 billion spent in the last year by U.S. adults, surpassing preschoolers in buying toys for the first time.