Transition of Power
has acquired creative control of the James Bond franchise, forming a joint venture with longtime custodians and , who will step back from their roles.
This move marks the first time in over half a century that a Broccoli will not be involved in greenlighting the next film, signaling a significant shift in the franchise's management.
Future Prospects and Strategic Moves
Amazon's acquisition of MGM Studios in 2022 for $6.1 billion was significantly motivated by the desire to control the James Bond franchise, among other assets.
The deal opens possibilities for expanding the Bond franchise beyond films, with Amazon expressing intentions to carry forward the legacy and explore new directions for the iconic character.
