Immediate Impact on Sales
Anticipating price hikes due to Trump's tariffs, customers flock to stores, leading to a surge in iPhone sales as people rush to upgrade their devices.
Apple stores report higher-than-usual sales, with employees noting customers specifically citing tariffs as their reason for purchasing new iPhones.
Strategic Responses and Market Reactions
Apple plans to mitigate tariff impacts by increasing iPhone production in , aiming to shield itself and consumers from potential price hikes.
Despite the tariff-induced stock plunge, analysts believe Apple may absorb some cost increases to avoid significant price hikes, focusing on long-term ecosystem growth.