Financials and Strategy
is reportedly losing over $1 billion annually, with content spending exceeding $5 billion since its 2019 launch, despite a $500 million budget cut last year.
The service, part of Apple's broader strategy to enhance ecosystem loyalty, has been bundled with offerings like and under , and with 's and .
Market Position and Adjustments
With an estimated 45 million subscribers, Apple TV+ trails behind competitors like Netflix and in subscriber count and doesn't feature in Nielsen's top 10 most-watched platforms.
In response to financial losses and competition, Apple has reduced spending on lavish perks and big-budget films, while continuing to invest in high-profile content like "" and "Severance".