Convenience and Innovation
introduces a new "Cook from Frozen" turkey, eliminating the need for thawing, basting, brining, or seasoning, aimed at simplifying Thanksgiving cooking.
The product targets younger consumers and those hosting Thanksgiving for the first time, addressing common cooking challenges and emphasizing convenience.
Cooking and Safety Features
The turkey features a specially formulated brine to keep the meat moist over a five-hour cooking process, though it cannot be stuffed due to food safety risks.
Available at major grocery chains like , , and select and locations, the product aims to streamline the holiday meal preparation process.