California Enacts Strict AI Laws to Protect Performers and Combat Deepfakes

California Enacts Strict AI Laws to Protect Performers and Combat Deepfakes

1 minute read
Updated 3 months ago

Performer Protection and AI Regulation

Governor Gavin Newsom signed legislation safeguarding Hollywood actors against unauthorized AI use, allowing performers to void contracts with vague AI cloning terms and preventing posthumous digital replicas without estate consent.

The laws, inspired by last year's Hollywood actors' strike, aim to balance AI innovation with worker protection, receiving backing from and the California Labor Federation.

Broader AI Industry Measures

California's new laws include provisions against election deepfakes, requiring platforms to label or remove such content and disclose AI-generated political ads, aiming to regulate AI's impact on democracy.

Critics argue the laws may be unenforceable and lead to legal disputes, while supporters see them as essential for responsible AI use and protecting creative rights.
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