Expanding Beyond Food
is set to launch the Chick-fil-A Play app on Nov. 18, featuring original animated shows, podcasts, games, recipes, and e-books aimed at families, marking its foray into the digital content space.
The app aims to drive more traffic to Chick-fil-A's over 3,000 restaurants, building on the company's strategy of offering branded merchandise and spinoff brands like Pennycake to diversify engagement beyond meals.
Adapting to Consumer Trends
As consumer behavior shifts towards less time spent in restaurants, Chick-fil-A's app serves as a digital playground, extending its in-restaurant hospitality and generosity into the home and on-the-go.
The content is designed to appeal to children under 12 and their parents, focusing on themes like generosity, friendship, problem-solving, creativity, and entrepreneurship, with new episodes released weekly.