Public Reaction
's AI-generated Christmas commercial, a reboot of its 1995 "Holidays Are Coming" campaign, has been criticized online as "soulless," "creepy," and "distasteful," with many viewers expressing disappointment over the use of AI instead of human creativity.
Critics argue that the ad, which features AI-generated visuals of Coca-Cola trucks and animated polar bears, lacks the emotional depth and authenticity typically associated with Coca-Cola's holiday marketing, contrasting it with the brand's historical emphasis on human storytelling.
Corporate Response and Future Implications
In defense, Coca-Cola and the AI studios involved highlight the ad's production efficiency and the potential of AI to innovate in storytelling, with Coca-Cola emphasizing its commitment to blending human creativity with technology.
Despite the controversy, industry experts suggest that AI's integration into advertising could reduce costs and production time, though concerns remain about the potential for AI to replace human artists and the authenticity of brand messaging.