Legal Victory for Privacy Activists
, a prominent privacy activist, challenged Meta's use of personal data for targeted ads, leading to a landmark EU court ruling against such practices based on sexual orientation.
The (CJEU) ruled that public statements about sexual orientation do not permit companies to process related data for targeted advertising, reinforcing GDPR principles.
Broader Implications and Meta's Response
The ruling demands Meta and similar platforms to limit data usage for advertising, emphasizing data minimization under GDPR.
Meta expressed commitment to privacy, citing over €5 billion investment, and stated it would review the ruling, while also highlighting user control over data settings.