Promotional Strategy
Ford's "From America, " campaign, running from April 3 to June 2, offers employee pricing on most 2024 and 2025 models, aiming to mitigate the impact of new tariffs.
Exclusions from the offer include the 2025 Expedition, Navigator SUVs, Raptor, and Super Duty trucks, with the promotion also not applying to fleet customers.
Tariff Impact and Industry Response
The 25% tariffs on foreign-made vehicles, announced by , are expected to raise car prices significantly, prompting Ford's strategic discount initiative.
Ford's decision, despite the anticipated cost increase due to tariffs, is aimed at providing stability and savings to consumers during uncertain economic times.