Legal Allegations and Responses
The FTC accuses of illegal price discrimination by providing unfair pricing advantages to a large retailer, identified as , disadvantaging other retailers and consumers.
PepsiCo vehemently disputes the allegations, claiming its practices align with industry norms and are not discriminatory, while Walmart declined to comment.
Enforcement and Political Context
The lawsuit, under the , marks a rare enforcement of the law against price discrimination, with the FTC aiming to ensure fair competition among retailers.
The FTC's decision, which passed with a 3-2 vote, faces criticism from dissenting commissioners who argue the case against PepsiCo lacks sufficient evidence and was rushed.