Market and Sales Trends
Global Champagne shipments fell by nearly 10% in 2024, totaling 271 million bottles, marking the second consecutive year of decline due to inflation and economic uncertainties.
Sales in , the largest market for Champagne, decreased by 7% to 118 million bottles, attributed to political and economic gloom, including a hung parliament and high inflation.
Industry Responses and Future Outlook
, the largest Champagne producer, reported a 15% sales decline in the first half of 2024 and has diversified into non-alcoholic sparkling wine, reflecting changing consumer preferences.
Despite the downturn, Champagne producers remain optimistic, focusing on environmental initiatives and exploring new markets to sustain their "solid, sustainable organisational model".