Innovation and Market Strategy
introduced the Mate XT, the industry's first tri-foldable phone, in , showcasing a significant technological advancement with its unique design and 10.2-inch screen.
Despite its innovative features, the Mate XT's high price of $3,662 and absence of cast doubts on its mainstream appeal, potentially limiting its success in international markets.
Market Impact and Future Prospects
Huawei's market share in the foldable phone segment stands at 23% globally, with a significant 49% in China, positioning it as a key player despite sanctions and competition from Samsung.
Analysts predict the foldable phone market could reach 45.7 million units by 2028, with Apple's eventual entry expected to further stimulate growth, despite current challenges for Huawei.