Mixed Reactions to Ad Campaign
's new ad campaign, featuring models in colorful outfits and no cars, has sparked online criticism and comparisons to 's controversial rebranding, with some viewing it as a departure from the brand's core identity.
Critics argue the ad fails to connect with Jaguar's heritage of high-performance sports cars, with some suggesting it alienates traditional consumers and misjudges the market's reception to such a drastic shift.
Strategic Shift and Future Plans
Jaguar is transitioning to an all-electric lineup by 2025, aiming to reclaim its originality and inspire a new generation with a focus on "exuberant modernism" and artistic expression in its branding.
Despite the backlash, Jaguar defends its rebranding as a bold and imaginative reinvention, emphasizing a complete reset to challenge conventions and attract attention in a competitive market.
