Immediate Response and Investigation
detected unauthorized activity on its IT systems on November 29, 2024, leading to disruptions, particularly in its online ordering system in the .
The company has engaged cybersecurity experts and notified federal law enforcement, emphasizing ongoing efforts to investigate, contain, and remediate the incident.
Financial and Operational Impact
The cyberattack is expected to have a material impact on Krispy Kreme's business, including a loss of digital sales revenue and additional costs for cybersecurity and system restoration.
Despite the online ordering disruptions, Krispy Kreme's physical stores remain open, and deliveries to retail and restaurant partners continue uninterrupted.