Meta Begins Ad Testing on Threads in the U.S. and Japan

Meta Begins Ad Testing on Threads in the U.S. and Japan

1 minute read
Updated 11 days ago

Ad Experiment Launch

Meta announced the testing of ads on its Threads platform, targeting a select group of brands in the and . This marks the company's first attempt to monetize the microblogging service since its launch.

The ad test will feature large images within users' feeds, resembling sponsored content familiar to and users. This initiative aims to make ads as engaging as organic content.

Feedback and Safety Measures

emphasized the importance of user feedback in shaping the ad experience on Threads, with plans to expand based on insights gained during the test phase.

Businesses participating in the ad test will utilize a brand-safety tool to prevent ads from appearing alongside offensive content, adhering to Meta's monetization policies and Community Standards.
This is a beta feature. We cannot guarantee the accuracy or quality of responses.