Testing Phase and Global Rollout
Meta announces testing of facial recognition technology to fight "celeb bait" scams, enrolling 50,000 public figures globally, excluding regions like the and due to regulatory concerns.
The technology aims to compare public figures' profile photos with images in suspected scam ads, blocking those confirmed as scams. Celebrities can opt out of participation.
Privacy Measures and Broader Applications
Meta assures immediate deletion of facial data post-comparison, emphasizing privacy and security. The tool underwent rigorous privacy and risk reviews before testing.
Beyond scam detection, the technology will assist users in recovering locked accounts via video selfies, aiming to streamline identity verification on Facebook and Instagram.
