Stakeholder Stance
Challice, 's majority shareholder, firmly rejected 's increased bid, emphasizing its lack of interest in selling shares and supporting Mulberry's current management and long-term brand value.
Frasers Group, already owning 37% of Mulberry, raised its offer to £1.50 per share, valuing the company at approximately £111m, in an attempt to gain full control over the luxury handbag maker.
Market Context and Future Moves
Mulberry, once valued at £1.5bn, has seen a significant decline in market value to £79m, attributed to a downturn in the luxury market and challenges post-Brexit.
Under UK takeover rules, Frasers has until October 28 to make a firm offer for Mulberry, amid Challice's call for Frasers to abandon its takeover plans, citing it as an inopportune time for the brand.