Understanding Pricing Strategies
Dynamic pricing and surge pricing are key strategies affecting holiday shopping, with prices fluctuating based on supply, demand, competitor pricing, and individual consumer behavior.
While dynamic pricing adjusts prices continuously, surge pricing specifically raises prices during high demand and low supply, such as booking a flight on a holiday weekend.
Consumer Impact and Strategies
Big retailers like Amazon, , and Target employ these pricing strategies to outmatch competitors, requiring consumers to be agile and informed for the best deals.
Personalized deals based on browsing history and location, alongside member discounts, highlight the importance of consumer loyalty and the strategic advantages for retailers.