Streaming Rights Expansion
announces exclusive streaming rights for the 2027 and 2031 FIFA Women’s World Cup, marking a significant expansion into live sports and the first time the tournament will be streamed.
The agreement covers all languages with plans for dual telecasts in English and Spanish, including studio shows and documentaries celebrating the players and the sport's growth.
Impact and Expectations
FIFA President hails the deal as a landmark moment for sports media rights, aiming to increase the appeal and value of women's football globally.
This move aligns with the rising global popularity of women's sports, driven by significant viewership and investment, and Netflix's strategy to attract audiences with live events.