Viewership Trends
The experienced a significant drop in TV viewership in 2024, with Sunday telecasts averaging 2.2 million viewers, a 19% decrease from 2023. This decline was evident across major networks, including and , with CBS seeing a 17% drop across 16 events.
Various factors contributed to the viewership decline, including weather-related cancellations, the impact of the Paris Olympics, and the ongoing LIV Golf controversy, which saw the absence of notable players who joined LIV Golf.
Mixed Media Consumption Outlook
Despite the linear TV viewership decline, the PGA Tour reported an overall increase in media consumption. Social media video views grew by 6%, and there was a 10% increase in users of the PGA Tour app and official website.
Streaming platforms like also contributed to a more optimistic media consumption outlook, indicating a shift in how audiences engage with PGA Tour content amid declining traditional TV viewership.