Advertising Trends and Themes
This year's Super Bowl commercials predominantly feature humor, with brands like , , and showcasing lighthearted and whimsical scenarios.
Nostalgia plays a significant role, with ads featuring iconic elements like 's Clydesdales, and 's reunion, and 's celebration of its beloved characters.
Celebrity Influence and Market Strategies
Celebrity collaborations and mash-ups are central to this year's campaign, with unexpected pairings like and for and a star-studded Uber Eats ad.
Advertisers face the challenge of being both safe and interesting, aiming for memorable content without delving into controversy, amid high stakes with ad slots costing up to $8 million.