Target Scales Back DEI Initiatives Amid Conservative Backlash

Target Scales Back DEI Initiatives Amid Conservative Backlash

1 minute read
Updated 11 days ago

Strategic Shift

Target announces a reduction in its diversity, equity, and inclusion (DEI) efforts, including the termination of its "Belonging at the Bullseye" strategy and the cessation of its three-year DEI goals.

The decision aligns with a broader trend among major corporations like , , and Ford, responding to increased scrutiny and legal challenges against DEI programs.

Policy and Partnership Reevaluation

Target will discontinue participation in external diversity-focused surveys and reevaluate corporate partnerships to align them with business objectives.

The retailer emphasizes a shift towards an "inclusive global procurement process," focusing on small businesses and diversifying its supplier engagement.
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