Campaign Overview
Governor initiated a billboard campaign across Mexico and , aiming to deter illegal immigration by highlighting the dangers and legal consequences of crossing into Texas illegally.
Over 40 billboards, depicting stories of human trafficking, sexual assault, and warnings against illegal border crossing, have been strategically placed in , , , Mexico, and along the border.
Impact and Reactions
The campaign, costing around $100,000, includes messages in multiple languages to reach a broad audience, emphasizing the risks to women and children and the legal repercussions for migrants.
Local ranchers and the Texas Association Against Sexual Assault support the campaign, highlighting the real threats faced by migrants and the impact on border communities. Critics argue it may not address the root causes of migration.