Settlement and Continuing Legal Battle
and have reached an agreement, leading to Unilever's dismissal from X's antitrust lawsuit, which accused brands and the of an ad boycott.
Despite settling with Unilever, X continues its antitrust claims against other defendants, including CVS, , and , seeking to address revenue losses from advertiser withdrawals.
Background and Implications
X's lawsuit targeted the Global Alliance for Responsible Media, alleging a conspiracy to withhold advertising revenue, impacting X's financial health post-Musk's acquisition.
The legal actions reflect broader tensions between X and advertisers over content safety and brand reputation, with X aiming to overhaul its advertising ecosystem.