Settlement Reached
X has settled its antitrust lawsuit against Unilever, plans to continue their advertising partnership, and focuses on resolving broader industry issues. Unilever is no longer a defendant in the lawsuit.
The lawsuit, originally targeting the , accused Unilever and others of colluding to boycott X over brand safety disputes, significantly impacting X's ad revenue.
Ongoing Legal Battle
Despite settling with Unilever, X continues its lawsuit against other defendants, including CVS and , seeking damages and injunctive relief.
X's legal actions, including lawsuits against and , reflect Musk's aggressive stance against critics and industry norms, aiming to overhaul the digital advertising ecosystem.